Our Design Team take inspiration and feedback from our customers and staff to create pieces that are timeless. They sketch out the design and brainstorm what fabrics would best be suited to get the whole picture on what the design could end up being. Our designers then begin the pattern drafting process!
Once a pattern has been drafted, the designers make their own wearabilty sample in one of the chosen fabrics. This is then worn and washed over a 2-3 week period to ensure the style and fabric wears well and that everyone in the Design Room is coveting it. A final sample is then made by our sample machinist.
The chosen fabrics are sent to Auckland along with the pattern and final sample to be cut and sorted into colour and size bundles. These are then sewn in New Zealand and moved through quality checking and pressing before being folded and boxed (not individually wrapped). The final garments are then allocated and sent out to our boutiques.